Hugh ***** Senior marketer with extensive UK and EMEA experience in B2C and B2B food and beverage marketing.

Buckinghamshire, UK
Interim management

Personal Profile

I am a senior marketer with a wealth of experience gained in the food and beverage industry.  My experience is in marketing and innovation and food remains my passion.  I am good at identifying and anticipating market trends and then looking at ways to best take advantage of them.  I also have experience in developing strong digital marketing programmes.  My record shows strong growth in the sectors in which I have operated and I am particularly proud of developing a category in my last role from 10% to 30% of total business over 3 years.  I am now looking for an interim role where I will be able to use my knowledge and experience to drive development and add value.


Available from: Now


Branding, Food & Drink, Public Relations, Sales and Marketing, Strategy & Business Development
Last updated: 11 March, 2020


October 2012 - November 2019 Marketing Manager - Europe and Asia at Synergy Flavours

An EMEA role that incorporated full corporate marketing responsibility (including digital marketing, PR and trade shows) and also category marketing responsibility for the flavours and ingredients portfolio across all food and beverage categories (with a focus on Sports Nutrition). Close involvement with regional teams in Asia, US and Italy and with local Innovation and Business Development teams. Annual planning and budget responsibility.

April 2010 - July 2012 Group Product Manager at McCormick UK

Project managed major relaunch of Sainsbury’s Own Label Herbs and Spices range including step change innovation plan, driving 15% volume growth in 1st year. Led cross-functional teams in both UK and France ensuring delivery of target launch date. Established UK cost-saving programme of initiatives, constructing a project plan that produced £500k of savings in 18 months.

February 2008 - March 2010 EMEA Innovation Manager at McCormick UK

Developed a branded NPD pipeline for EMEA, screening NPD concepts, devising brand positioning statements and engineering commercial team agreement to the launch plan. 2 major product ranges launched in EMEA, 1 achieving a 15% share of segment after 18 months. Following Dutch acquisition of local spice company, unified Ducros spice brand across the region by replacing the Silvo brand, aligning product portfolio with target market and formulating the marketing restructure programme.