A CFO / Finance Director, supporting Boards to execute strategy, driving sales / profit growth, improving performance and modernising support functions. Commercially aware of market pressures; technology (AI, robotics, apps, innovation, disruption), pricing, over supply, regulation, business shape and shared services. Ex KPMG audit, followed Financial Controller and Finance Director roles within SME and corporates. Sectors: financial services, professional services, consulting, telco and IT software. Worked for Direct Line Group, Simmons & Simmons, DAC Beachcroft, EY, Business Objects (SAP).